Project: Social Media Strategy & Content Development
Client: Rotary Club of Lansing | Role: Social Media & Content Intern
Helped the Rotary Club of Lansing strengthen its digital presence by creating a consistent social media strategy across key platforms. Focused on planning content, scheduling posts, and working with different committees to highlight the club’s community-driven mission
Project Overview:
Goals:
Establish a reliable, organized social media calendar
Increase member and community engagement
Align messaging across internal committees
Use analytics to refine and improve strategy
Boosted follower engagement and kept content more consistent across platforms
Streamlined internal communication by organizing content planning in one central place
Helped make Rotary’s work more visible online and in the community
Impact:
Building Rotary’s Digital Voice
I supported the Rotary Club of Lansing by creating a structured content calendar and designing weekly social media posts for Facebook, Instagram, and LinkedIn. I highlighted community events, service projects, and member stories while working closely with different committees to keep messaging consistent. Using tools like Canva and Meta Business Suite, I tracked performance and adjusted content based on engagement. This project helped me sharpen my skills in content strategy, collaboration, and data-driven planning.
