Brad on the Bus: Social Media Revival & Comic Curation
Client: CATA (Capital Area Transportation Authority) | Role: Social Media Intern | Category: Content Strategy | Archiving | Branding
Brad on the Bus was originally launched as a fun, comic-based campaign meant to connect with riders through social media and printed issues. While the concept had real potential, the project never fully got off the ground due to the pandemic. By the time I came in, the goal was to revive the page — and give it a fresh, strategic direction..
One of the first things I focused on was archiving and organizing every comic submitted by the artist since 2020. From there, I helped develop a plan for how Brad on the Bus could become a consistent part of CATA’s digital presence. That included branding, content scheduling, captions and creative ways to tie the comics back to rider experiences.
I also curated the comics for the very first print issue, and helped shape guidelines for which types of comics would be selected moving forward — both for print and social. This project combined storytelling, strategy and visual content creation, all rooted in making transit fun and relatable again. Below you can see the first printed issue that I curated.